The refreshed direction evolved the color palette, typography, and illustration style into something that felt considered and adult—the kind of thing someone buys for themselves or wraps for a friend. The original style was retained for the children's kits and existing products where packaging was already established, so both directions ran in parallel throughout the project.

The most involved work was the adult plant kit line. Each of the five kits required a fully custom box, custom-illustrated seed packets, and an instruction booklet—every element designed and illustrated within the refreshed system. The illustration suite spanned graphic silhouettes, hand-drawn linework, and badge-style iconography, unified by a consistent color palette and a warm, approachable feel. Each kit included a hand-drawn plant drawing, a graphic plant rendering, iconography, seed packet illustrations, and drawings of every included item. The fertilizers, soils, seed banks, and worms each got their own graphic illustrations too.

I built detailed shot lists and run-of-show plans for three separate shoots over seven months, working closely with the photographer to ensure every image felt consistent with the brand direction. Prop sourcing and photographer direction were part of my scope across the full product lineup.

Beyond packaging, I collaborated with a freelance developer on the brand's DTC website and developed a social media presence across Instagram and Pinterest, creating assets and establishing a consistent posting framework.